In his talk, Simon covers a concept about Starting with Why? - and he mentions "Crossing the Chasm", which is something that comes up often in the Drupal community. We say we can cross the chasm with training, or documentation, and I think those are good things to dial up. Ultimately, the members of the Drupal community have the "why" down, it's just a matter of showing the rest of the world.

Simon Sinek: How great leaders inspire action

TEDxPuget Sound, Sep 2009
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