Urban ReThink was a collaborative effort between the foundation and downtown developer Craig Ustler to turn the former Urban Think! Bookstore into a cool space for budding creative entrepreneurs and local community events. The space opened in 2011 and has hosted events including those featuring famed author/activist Gloria Steinem, PBS Newshour host Ray Suarez and Bitly former chief scientist Hilary Mason, not to mention gatherings with local big names. It also has become a workspace for burgeoning entrepreneurs, including Kyle Christian Steele of local tech startup Doccaster Inc. — who’s also known as the face behind Silicon Orange.