“It is important for people to understand that the stories they hold close, the stories of their lives, are actually very important. These stories remind us who we are, where we come from, and provide valuable lessons, clues, and roadmaps for how we move forward. So much of the city has left in the last 50 years and our stories and history have left with them. As the city finds new ways to revive itself, having a permanent place to share what defines us that is also reflected back to a broader community is powerful.” “Ultimately we are after a business model that supports community development. We want to create a highly profitable enterprise (through a cool hotel) that reinvests those dollars in people, their projects, and their stories. And we want to have a great time doing it. Other than that we hope to provide a really great experience for new visitors so they want to come back or even live here, generate some jobs, and help young people find a path that is personally meaningful. We are going to have fun! Everyone benefits from that.”