* The Designer Coder in today’s online, app-based economy, the preferred prototyping medium is increasingly code * The Design Entrepreneur Just look at Uber or Airbnb. If you have the design skills to craft the right product—and the entrepreneurial grit to see things through * The Hybrid Design Researcher more traditional methods are now being combined with real-time data to reveal user behavior. * The Business Designer In truly disruptive innovations, all aspects of the business are up for grabs. Think about the early days of Google. Search innovation was what we experienced as users, but it was by attaching search results to advertising * The Social Innovator Until recently, the only way designers could contribute to these issues was to do small, pro-bono projects or to do research stints within academia. But now, large organization such as the Bill and Melinda Gates Foundation