The Gear VR project is worth a lot of examination because it’s a fairly unique partnership in the broader consumer electronics market, but also because it will help shape the path of virtual reality in general. Based on my conversation with Luckey and Cohen, I get the sense that this first hardware is a seedling that will require a lot of tending from all involved to grow into something more substantial, but the motivation to tend that garden seems strong from all involved. Nor does any party seem to have set their sights on short-term gains, so hopefully Gear VR sales performance will remain independent from the larger mobile VR project.