I checked out Ryan Price who spoke to me about Open Innovation. Netflix offered a one million dollar prize to anyone who could improve the types of movie suggestions offered by 10%. Coders from around the world collaborated to solve the problem. In the end Netflix got more than it bargained for. The results were raised by more than 10%. Ryan is helping organize a Drupal Camp where participants hack for a cause. Hack is another way of saying modifying code. Not all hacking is evil.