Chris Stapleton, founder of firm Simiosys said virtual reality -- as well as the whole spectrum of mixed reality -- is something that people tend to view as an "or." There's the real world or the virtual world. But that discounts the importance of imagination. "It's all about what impact you have on the imagination. That's where most people fail and not get the gravity and the potential of the technology," he said. So, what does that mean for solutions -- now? That's the question brands will face.

The concept of a plate reverb is quite simple. An electromagnet, like the one found on a audio speaker, is directly or indirectly coupled to the center of a piece of sheet of metal. Audio from a sound source is fed into this electromagnet (voice coil) which will physically vibrate the piece of sheet metal (plate). These audio vibrations are echoed many times, echos which are in fact persistence of audio. The amount of persistence (reverberation) is determined by the physical characteristics of the plate.

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Otronicon also will collaborate for the first time with Indienomicon — a local independent gaming showcase group — to engage and inform the crowd about the indie game community. But in addition to new exhibits and shows, old favorites will return, as well, such as gaming competitions, EA Sports detailing the ins and outs of its game development and independent game developers participating in Otronicon's Game Jam event. The event also will feature powerhouse tech companies such as Lockheed Martin and entertainment groups like Walt Disney World Resort.