Viral Marketing that Works
If you haven't yet visited Carlton Draught's Big Ad Website, you should check it out. You will be asked to trust a Java Applet that helps play the ad in full screen. Then you see thousands of people in colored robes running across an Australian valley a la Lord of the Rings. People in primarily yellow robes led by a man on horseback running toward another group of people mostly in red robes. At least hundreds of people are really there in the camera shot. I don't doubt that computer graphics was used at some point to fill in the rest.