The event is a 3-in-1 formula – the combination of business Conference (Filmteractive Conference), content Market (Filmteractive Market), and digital art Festival (Filmteractive Festival). The event is organised by the Lodz Media Klaster Foundation, the Polish National School of Film, Television and Theatre in Lodz, and the Digital One interactive agency. The aim of Filmteractive is to create an ideal meeting place, where filmmakers, interactive directors, artists, marketers, and potential investors may network and exchange their professional know-how.