Steele, 37, a software consultant and co-founder of Orlando Tech Meetup, thought the name was better suited to the tech community in downtown Orlando than Orlando Technology Corridor, another name being floated around in early June as a brand for the Orlando tech community.

“It gives us an identify and names the location,” said Steele, who is also co-founder of Doccaster (Gotootie Inc.), an Internet-based document hosting and distribution platform for events.

pairs seven leading artists with seven game-changing technologists in teams of two, and challenges them to develop something new—be it an application, social media, artwork, product, or whatever they imagine—over the course of a single day.