Adding custom HTML markup to your Facebook Fan Pages couldn't be easier. Facebook has made an Application called Static FBML that does the heavy lifting. This short video shows you where to click to make it all work for you.
In order to get the most of your new custom tab, you can set it as the default landing page for "Everyone Else", or anyone who is not assigned as an Administrator to your page. The Wall will still be accessible, but behind your default tab.
If you ask me, this custom app, combined with the ability for you to give multiple users the ability to make posts to the page, is the number one reason to use Pages instead of regular user accounts.
On top of that, there are very few things you can't do with pages that you can do with user accounts - besides, the people who become your fans don't really want to let you in to the inner sanctum of their lives, they just want to get updates from your organization or other brand.
Some links mentioned in this video:
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