From one perspective, creativity is the ability or act of making something new. It's the quality that lets us go beyond our current designs, concepts, and perceptions and emerge with something completely new. It's the quality that lets artists start with a blank canvas and create masterful images. It lets writers start with a blank page or computer screen and create new stories. It lets sculptors start with a block of stone and create meaningful shapes. And it lets engineers start with a need and define products or processes that meet that need.