1. Schedule Studio Time. The goal is simply to cordon off protected time. 2. Coordinate. (AKA Don't Repeat Yourself, or the left hand should know what the right hand is doing) 3. Prove the Rule by Disproving it. embrace failure as a brainstorming tool. What are the biggest, most important, most relevant questions that you believe certainly that you cannot answer? 4. Go Off the Grid. when you are most driven to conclusion, ask yourself the question you are trying to answer. You may have assumed limitations. The pause lets you realize the actual question is bigger. 5. Designate producers. A producer is a person who midwifes the creative idea into the practical world. Designating one team member as the producer frees the rest of the team to explore the unworkable big risk, big reward space. 6. Cultivate a whole-person culture. A fraction of now-famous artists--and a handful of now-famous CEOs--were nearly kicked out of art school, or fired from early jobs.