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Artful.ly Will Help Small Arts Groups Track Customers - WSJ.com

Mon, 10/21/2013 - 15:23 -- rprice

Artful.ly has allowed the group more control over its box office, rather than relying on a third-party to manage it, and offers a more detailed picture of its fans, which comes in handy when a patron inquires about buying up seats to an entire show for a private event. Now, she said, when she speaks to patrons, she knows if they have already donated to Third Rail Projects, or have come to see a show four times.