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Orlando techies creating interactive experience for Halloween Horror Nights - Orlando Business Journal

Wed, 03/25/2015 - 12:41 -- rprice

Pynn, who is not just a tech enthusiast but someone who loves theme parks, said Universal Orlando's Halloween-themed attraction is one of her favorite events of the year. But she also said the park's yearly event has a problem based on the several times she participated. "They have a major problem with lines for the haunted houses and attractions, but if you could get guests out to explore the area rather than waste time in line, that creates a better experience," Pynn said. iBeacon has been been put to use before, but mainly in stores and restaurants to give customers deals via smartphone. Pynn and her group will be one of the many teams participating in Orlando's Hackathon on March 28, giving those teams the chance to create an experience using virtual reality and wearable tech. The event is almost like a "think tank" for theme park officials, giving participants an opportunity to create innovative idea.