Set in a 2000 square foot store located in Manhattan’s 10th Ave. retail corridor, STORY is a retail concept that takes the point of view of a magazine, changes like a gallery and sells things like a store. That means every four to eight weeks, STORY completely reinvents itself – from merchandise and store design to floor plan and fixtures – to bring to light a new theme, trend, or issue. So how did it all get started?

3D printing is not unlike the normal old-fashioned 2D printing process, according to Jones. Say someone wants to print business cards. She'll come in with a rough idea of what she's looking for. One of the staff members will begin asking questions: What color did you have in mind? What kind of paper do you like? How do you feel about this font? Then you'll print out a first-go, and it'll be close but not perfect, and you'll improve it from there.

the Oxford Exchange is built into a renovated 100-year old brick building on Kennedy Boulevard across from the University of Tampa, and combines an intimate bookstore, a Buddy Brew coffee bar, a home design retail store, a TeBella tea shop, and a gourmet restaurant.

"with the advent of people buying everything on the Internet, the question is what will retail spaces become? I think people want a social interaction, so we designed this space with that in mind."