People have been saying this was coming for years, and now it has arrived. The iPod Video is no longer an iPod with a color display, but a full-blown video player. The new iPod is thinner with a larger screen; 320 x 240 vs. the old 220 x 176 pixel screen. The physical device has actually grown in height and width, but shrunk in thickness.
If you haven't yet visited Carlton Draught's Big Ad Website, you should check it out. You will be asked to trust a Java Applet that helps play the ad in full screen. Then you see thousands of people in colored robes running across an Australian valley a la Lord of the Rings. People in primarily yellow robes led by a man on horseback running toward another group of people mostly in red robes. At least hundreds of people are really there in the camera shot. I don't doubt that computer graphics was used at some point to fill in the rest.