I don't often watch the ScobleShow, but I saw they interviewed the first sister of Facebook, Randi Zuckerberg (and it was only 5 minutes, Scoble is notoriously long-winded). It was calld Face to Facebook with Randi, cute. Here's the deal: She called herself innovative like 5 times. Never reffered to a team or what the people who use Facebook do as innovative, but herself.

If I ever call myself innovative, I want someone to come back to this post and call me out on it. I'm having trouble putting it into words, but I don't want to tell other people what to think of me. Randi is clearly trying to associate herself with the word "innovative" in the minds of the people watching this interview. It's likely that in 3 years, I won't remember what she said except for that word, and now neither will you...

How did Randi earn the right to innovate as the Digital Media Producer at Facebook? She made some videos that are only funny to silicon valley geek types, but I've never really found them that funny.

I'm going to look into Randi some more over the next couple of weeks and see if I can find something cool about her - I'm sure that after her appearance on Scoble she's all over the place. If not, maybe I'll just interview her. Stay tuned.