They’ve “pivoted,” exchanging one set of advantages for a different set. Let me explain. The Walker has long been seen as an important place for contemporary art. They’ve staged groundbreaking exhibitions that have traveled far and wide. They’ve also had a rich programming history. Up until now, on their website and elsewhere, what the Walker was doing was always central and was broadcast outward to spark new conversations about the art and ideas around it. This is the model that most museums follow on the web. While the Walker will no doubt continue to do these things, they are the first major museum to see the future. Museums no longer need to think of their stakeholders as the people who come through the door. The Walker has positioned themselves at the center of the global conversation about contemporary art.