At Matadero, Red Bull Adds Money (and Energy) to Culture - NYTimes.com
Now Matadero is evolving into a cultural laboratory, where a new arts financing strategy is being tested. Companies and institutions are providing financial support to supplement dwindling government arts subsidies, but with a twist: they don’t just send checks, they move in. Within the walled 59,000-square-foot center, there are public theaters and exhibition spaces that last year drew more than 500,000 visitors for music and art events and avant-garde plays.