They’ve “pivoted,” exchanging one set of advantages for a different set. Let me explain. The Walker has long been seen as an important place for contemporary art. They’ve staged groundbreaking exhibitions that have traveled far and wide. They’ve also had a rich programming history. Up until now, on their website and elsewhere, what the Walker was doing was always central and was broadcast outward to spark new conversations about the art and ideas around it. This is the model that most museums follow on the web.

inside a three-story-high, gymnasium-sized room shared with dozens of freelancers and entrepreneurs, giving the space a pulse that would be hard to replicate in a standalone office for ten people. It was once the trading floor of the Minneapolis Grain Exchange; today, people call it the "brain exchange." Officially, it's the CoCo Coworking and Collaborative Space, which has fast become a social and networking hub for Twin Cities entrepreneurs and freelancers