In his talk, Simon covers a concept about Starting with Why? - and he mentions "Crossing the Chasm", which is something that comes up often in the Drupal community. We say we can cross the chasm with training, or documentation, and I think those are good things to dial up. Ultimately, the members of the Drupal community have the "why" down, it's just a matter of showing the rest of the world.
Back at BarCampOrlando this year, I gave a (mostly finished) version of this presentation, about the fall of the local bookstore, and a strategy for saving such establishments. As BarCamp is filled with programmers, I then tried to give them a relevant example: how to make your app better. (read: website, product, video, etc.) My argument is to focus on storytelling, and think like a Boutique. Credit goes to Tara Hunt for the idea of boutique stores. This is also related to a post about bookstores on this blog.
Also, I planned to show a YouTube video I recorded with a public media veteran and documentary filmmaker from St. Paul, MN, Barry Madore. However, it was way too noisy in Stardust. I like the idea of priming people's brains with a short talk or story, but you'll just have to check it out here:
This blog post is audio. Essentially, I wonder if our skills of storytelling will go away if we're able to link to everything. Instead of "you should have been there", will it be more like "I've got to find this link for you".
How do you get people to believe your ideas? Well, there’s something we can learn from really sleazy ideas that catch on. For years, Snapple struggled to fight rumors that it supported the KKK.
This crazy rumor challenged people to “see for themselves.” See, look, there’s a K on it. Its credibility derived from something that people could test for themselves. My brother and I call this a “testable credential.” Notice what’s going on here conceptually—when we think about making ideas credible, we usually think about the source. The Surgeon General says something, and we believe it, because he’s a credible authority. But when you use a testable credential, you’re basically outsourcing the credibility of your idea to the audience. It’s like a “try before you buy” concept for ideas.
These sorts of things go over very well in conversations at bars, and they challenge our knowledge of trivia. For example, someone recently claimed to me that Ghirardeli Chocolate was owned by Kraft. Before the rise of internet-connected phones, I would take their word for it and try to remember to look it up later. However, even if I didn't, I'd probably still spread that meme until I could prove otherwise.
Now, every bet can be settled with Wikipedia and IMDB on your phone - particularly if these sites were to provide an off-line version of their database. I know there are several ways to get Wikipedia's English database onto smartphones, even if it takes up a few gigabytes of space.
What will be the next behavior that is outmoded by the wide availability of inexpensive portable internet-connected devices? Maybe my friends and family will stop calling me because they're pretty sure I'm "In front of my computer".
My response could be: "Of course I am, I picked up my phone!"