The Kogeto is an exciting piece of hardware for any video geeks our there: It films in a full 360ª panorama, and comes with special software to be able to upload and view the video. They also have an iPhone version. Watching this video just now, I see that there are a ton of new tricks that can be employed when filming "in the round". However, I have a similar thought every time I watch one of Disney's 360 films at Epcot: where is the film crew? Unless they are laying on the ground under the camera. Where is the director?