Did you get enough Fringe Crush? May 31, 2008
Posted by Ryan in : Blogging, Podcasts, Orlando, Events, Fringe, Web Sites, statistics, OrlandoScene, Arts, bloggingfringe , add a commentThis year I thought I’d employ a bit of science to my Blogging of Fringe - I was worried the site had turned into all Fringe Crush, all the time, and completely about local acts instead of National and International. I was mostly right.
Here are some handy graphs to point out why we suck:

Here we see Text only posts at 10%
VoiceMail Reviews and audio at 13%
Any non-Fringe Crush videos at 37%
Fringe Crush takes it home with 41%
My second criticism is that we favored local, and the numbers don’t lie:

International 6%
National Acts 13%
On the Fringe 38%
Local Artists 43%
This scale is even graded on a curve, because I counted Bric-a-Brac as national because they’re from Austin, but they all used to live here, and they were produced by Beth. And the only things in the “On the Fringe” category were folks who were not in shows, but many of them have been in the past.
That means we had a distribution like this:

I guess 19% isn’t bad for Long Tail content. I’d like to do better. It’s a mission of mine to keep that number above 20% all the time, so I guess we did pretty well this time.
The Videos and Audio did have some categories we threw them in:

The new Fringe Moments were 11%
The VoiceMail Reviews at only 13%
The favorite Fringe Crush with 41%
Everything else this year with 35%
Also, I was very proud of us when I found out Beth would be presenting a Fringe Crush award for the show with the most crushes. Denna counted up the results, and by no surprise, VarieTease won! I think that’s a challenge to the cast of Oral to do some more campaigning for next year.
One last statistic, of the 32 shows I saw, 55% of them were not local.

Again, we’re counting Bric-A-Brac and Parlour Games as National, because they are… sortof.
Final Weekend of Fringe May 23, 2008
Posted by Ryan in : Blogging, Orlando, Links, Events, Reviews, Fringe, OrlandoScene, Theatre, bloggingfringe , 1 comment so farOnly 3 more days! (plus Patron’s Pick Day) Looks like When Pigs Fly and Alice in Wonderland have already been announced as Patron’s Picks for their venues, which sort of makes sense. If you’re interested in supporting the Fringe AND seeing TJ Dawe, check out Monday morning at 11:30, when TJ will be performing the Slip Knot.
As we rolled into the weekend last night with some light rain and lots of folks crowding the Shakespeare Center, I noticed three college-looking kids soliciting people for photographs. I walked up to tell them about Blogging Fringe, and it turned out they were the Orlando Metromix “SHOCK SQUAD”! Is Metromix the Sentinel one, that’s going to be changing their name? It’s not CityBeat, is it? It’s one of those. I went to see what coverage they had of the festival, and it was exactly one article - recommendations based on watching the preview. Also, no comments allowed. They asked me to link to them, and in hopes that they link back, here we go.
Check out Orlando Metromix’s Fringe Photoset - lots of familiar faces in there.
Last night, I lost my festival program. Normally no big deal, but this was different - I had written all sorts of notes in my program, marked down page numbers of shows, kept my tickets inside, and started to feel like my program was a treasured item - sort of like a stuffed animal or something, now lost. I checked the Brown Venue, the Blue Venue, the Ticket Booth, and the Garbage Can too, but my program was gone. I went to the box office to get some tickets re-printed ( handy reason for using credit card or the internet to buy your tickets), and proceeded to go through the tickets I did have with the volunteer to make sure I wasn’t missing any others.
Apparently, I’ve seen a lot of shows:
- A Brief History of Petty Crime
- American Squatter
- Boom
- *Flamenco con Fusion 08
- Galapagos: The Directors Cut
- **Here Be Dragons
- *Mark Baratelli
- Move!
- MR. FOX
- *Mr. Marmalade
- **New Rochelle
- On Second Thought
- *once upon a time: The End
- Oral
- Parlour Games
- perfectly broken
- Power To Pleasing: The Sex Lives of Teenage Girls
- *Red, White, and Ignorant: An American Love Story
- **Reefer Madness
- Shadows In Bloom
- Skip Peril and the Players of the Lost Trunk
- *Swell
- The Boy’s Own Jedi Handbook
- *The Bric-a-Brac Vagabond Vintage Variety Show
- The Cody Rivers Show presents: Stick to Glue
- The Greg Barris Heart of Darkness Rock and Roll Circus
- *The Slipknot: A Benefit for the Orlando Fringe
- Totem Figures
- TV iMature
- *Wet
- **VarieTEASE: No. 24 Doll Factory
- When Pigs Fly
* Indicates shows I have not seen, but I have a ticket for.
** Shows I saw after writing this blog post.
All of these shows (that I have seen) are awesome. Go see them all. If I could only tell you three, I would include The Cody Rivers Show, On Second Thought and Boom (not in that order). I would say Power to Pleasing, but it’s sold out. I continue to tell folks that if they haven’t seen any dance, they MUST go - we always have great dance at this festival, and I’m seeing all of the 5 dance shows this year. Lastly, (not leastly) if you’ve never seen TJ Dawe, Barry Smith, Jimmy Hogg, Greg Landucci, Gemma Wilcox or any of the other out-of-town monologists (like Paul Hutcheson from On Second Thought, mentioned earlier), they are all worth your time and money. This is also not counting Patron’s Pick day, where I plan to see some shows that have floated to the top, but I managed to miss. It should be a fun experience.
What was also a fun experience was getting a random contact from some folks from Rake Theatre down in Boynton Beach - they’re putting on Fluency this week at the Fringe. Apparently, they are wanting to start an all-Florida arts blog - a very ambitious project. I have about 3 such very ambitious projects in my head, in the works with locals, or I at least own the domain name for them.
The South Florida folks’ project is called, of all things, Florida Arts Blog, which is a Wordpress.com site right now, but for some reason the posts about Fringe have disappeared… ::shrug:: Something and someone to watch in the coming weeks and months. I am trying to sell them on Florida Creatives myself, blogging can come later. They’ve also got a link to Mark’s Orlando Arts Blog up there… I wonder if they’ve been emailing him too…?
Other things happening this weekend would be:
Orlando Silent Rave (see a video)
Saturday, May 24th, 5:24PM @ the Green Lawn of Fabulosity
Kite Flying 2.0 with Radio Rickshaw and Greg Barris
Sunday, May 25th 11AM - 5PM @ the Green Lawn on Drunkenness
Zombie March 3.7 with Rich Weirdos and Friends
Saturday, May 24th @ 3PM Park Ave and 5PM Lake Eola
If you know of more cool stuff, leave a comment and we’ll get it listed.
May is a Kickass Month for Arts Events in Orlando May 15, 2008
Posted by Ryan in : Orlando, Music, Drupal, Events, Film, Fringe, floridacreatives, Likemind.orl, OrlandoScene, Arts, bloggingfringe , add a commentWhy is May such a great month for holding events? Sure, for our Northern friends, it means the end of bad weather, the opening of roller coaster parks, and a change in the scenery as the trees and flowers start to show their summer colors, but here in Florida, it’s more like the start of the summer’s hot, humid, rainy monotony, the arrival of the tourists, time-share owners, kids on summer vacation, religious zealots protesting Gay Days, and of course, bad drivers in rental cars.
The main reason I look forward to May every year is the arrival of the Orlando International Fringe Theatre Festival (Thursday the 15th through Monday the 26th). Every year, theatre companies, dancers, comedians, clowns, musicians, improv actors, writer/directors, solo acts and large ensembles, exuberant teenagers and road-hardened veterans alike grace Loch Haven Park with their creativity and energy, and Orlando gives every ounce of it (and more) back to them as many of the national and international acts begin their Canadian Fringe circuit, which brings them to a new city every two weeks. Show prices range from free (as in free software) to $10, and all shows require the one-time purchase of a $6 festival button - 100% of your ticket money goes to the artist. This is one of the only unjuried, uncensored events I know of in Orlando outside of a few open-mic nights, and even some of those are passing judgment on the performers (the other best example here is BarCamp).
18 months ago, I started gathering a group of my friends together every third Monday of the month for an event called Florida Creatives Happy Hour (Monday the 19th, 6PM @ Loch Haven Park). Now, those original 8 friends are hardly in the same room, but the group has grown to something resembling a small political party representing the creative professionals and hobbyists here in Central Florida (with a group getting started in Jacksonville as I write this). This month’s Florida Creatives falls during the Fringe Festival, so at 6PM on the 19th we will be descending upon their “Green Lawn of Fabulousness” to have a beer and some soul food and socialize. At 7:45, we will be attending American Squatter, starring Barry Smith, the creator of last year’s sell-out hit Jesus in Montana. Tickets are $10 plus your $6 Fringe button.
Despite the fact that Fringe starts on the same day every year, another festival seems to think they are better than the Fringe, by starting on the exact same day. Yes, the Florida Music Festival runs Thursday the 15th through Sunday the 18th this year, at pretty much every available venue downtown. In past years, you’ve been able to buy a one-time pass that gets you in to all the shows for the whole weekend, as well as nightly passes - buying a ticket to just one show will hardly do such an event justice. The festival also has a short film as well as an art contest, check these out too if you can find the time in between all of the other events happening at the exact same time.
What other events? How about that bizarre craft bazaar held semi-bi-anually at Stardust Video & Coffee, Grandma Party? (Saturday the 17th, 10AM to Sunset) For some reason they opted out of celebrating Earth Day in favor of overlapping with FMF and Fringe this year - the reason why is left as homework for the reader. Actually, if you find out, please try to explain this one to me too. At G-ma Party, you’ll not only find loads of handmade goods, like the cereal-and-eggs inspired work of the Breakfast Bunch, but trendy t-shirts, buckets of buttons, live music by some of Orlando’s best local bands (at least those who are friends with the festival organizers), a bal-looney community pool, and of course rummage piles and raffles.
Not as culturally significant, but still worth a mention, the second ever Florida Drupal User Group meeting will be held at the offices of MindComet in Maitland this Saturday (May 17th, 1PM). Check out the event and any follow-up at groups.drupal.org/florida.
Still more to come in this round-up of events, because I couldn’t write such a blog post without mentioning the Corazon Art and Music Festival being held at the Orlando Brewing Company (Sunday the 18th, starts 1PM, All Day). As I’m writing this I don’t have access to any listings, but I know tickets are $5, and I can give a serious recommendation, as this event is being thrown by Robert and Jonathan from Gamble Records, the folks who brought us the ELLA Music Festival in October. I expect you will see lots of singer-songwriter type acts, and you can trust Robert Johnson’s rolodex to bring you some great music (and art?).
There must be more happening during the next two weeks, but isn’t that enough? Of course, we can’t forget about this Friday (May 16th, 8AM-11AM) and the Likemind Orlando coffee meetup at the Lake Eola Panera Bread. This month there will be free coffee and hopefully a few free copies of a book called Murketing - I don’t have a lot of details about it, but I know the publishers of the book are sponsoring the coffee and snacks all over the US, so they get serious props.
If I’m missing anything here, please leave a shout-out, and I’ll try to include it in the next bulletin. Until next time, have a great May!
Muder We Wrote at Rollins College April 26, 2008
Posted by Ryan in : Orlando, Reviews, Trends, Games, OrlandoScene, Storytelling, Theatre, bloggingfringe, Rollins , add a commentWhere does one begin? I often find that when writing these theatre reviews, it’s a good idea to gather my thoughts, think about what I want to say and in what order; I don’t have time for that, I’m going back to see the last showing in an hour!
I first learned about this production through a friend who helped to workshop the format for this improvised 90-minute board-game inspired murder mystery… she and several other students, under the direction of David Charles, PhD. - Assistant Professor of Theatre and Dance at Rollins College. The whole play is improvised, so there are bound to be some times during such a long show where the scenes may be stronger or weaker - to counteract that, “Dr. David” and his class developed dozens of devices to help them create a sustainable story throughout the length of the show.
We begin at the stately home of a Mr. Phil Reynolds, a successful lawyer with a deceased rich wife. His business partner Toni and spouse Gene the artist will be guests at tonights party, along with his child Bobby and sibling Toni, servant Pat, and lifelong friend Dr. Chris. An unexpected guest arrives, and, inevitably, there is a murder! Some classic (yet improvised) scenes are played on the stage of the Annie Russell Theatre, which has been masterfully converted to the perfect setting for these 8 unlikely murderers or murderesses to play out their little drama. You’ll laugh, you’ll scratch your head, and above all you’ll have fun.
I’ve got so much more to tell, but no time to tell it… we continue our recap when I return from the last showing of Murder We Wrote tonight!
**** Continued ****
As the play begins, you see a man sitting at a bar, and as he turns to the audience, he gives us the look the look that says “Are you ready for this?”. At all three showings, David’s entrance gave us a laugh. This audience was ready to have fun. The story is set up as an “exploration of the human psyche” where “a seemingly random series of events” may yield “murderous results”, and the setup for the game begins. Three decks of cards are passed out to the audience and shuffled, then used to select a victim, a murder weapon, a location and… the murderer. The recited banter during this section kept us paying attention, instead of looking down at our “ballots” where we would later guess whodunnit. Only the Assistant Director and the killer know all the details of the crime before the final moments of the play when a confession is yanked out of the murder him or herself.
Once the setup is done, we the audience have also suggested a song title, a nervous habit, an annoying catch phrase, and several other ways for the players to use to make us feel as much like the writers of the story as the people on and off stage. Just before, however, is perhaps the most exciting part: the character cards are shuffled, and 7 of the 8 roles are completely randomized by members of the audience. All the parts are non-gender specific, including the married couple, and relationships between siblings and children. Even the order of entrance for the characters is ever-changing, decided by the backstage team of a dozen or more people who are constantly feeding the actors suggestions, props, cues, even their catchphrases, and reconciling any plot holes during intermission. There are countless challenges for the lighting and sound team as well, and opportunities for them to drive the story as much as anyone down at the stage level.
The most rewarding parts of the show come in the second act, where the details of the murder are spoon-fed to us at fixed intervals (or as much as can be with an improvised show). We already know the victim before we take the intermission and make our guesses, and immediately after, the location of the murder is revealed. I don’t know to give credit to one person for this, or the whole team of students, along with Dr. David who playtested and researched this last summer, but there is some expert game design at work here.
Then someone suggests “we should split up and search the house”, and each of the 8 characters takes one of the doors leading to various wings and levels of the house, only to frantically burst out of the door in a ballet of “who am I on stage with, and what do we do now?”, the inner workings of which I know is my job to keep a secret, but congratulations to J. Hannah White, the lighting designer for her brilliant stroke on that one. There’s also a more traditional improv game set up in the coat closet, at the bar, and up on the balcony, where the players pass lines to each other like a hot potato that is always unpredictable and fun. It’s these sort of moments that make us forget we’re watching the story being written in real-time.
Last but not least, all the cast re-assemble in the main hall to try and figure out for themselves who the murderer is. Things at this point can get rather tense, and apparently, a wrestling match broke out during this scene on Friday between actor Seth and Dr. David. The atmosphere teeters on melodramatic as actors are eliminated, concealed weapons are pulled, dead bodies lie on the couch and revealing letters are read… or none of these things happen and they just wing it, it’s really different every night.
What’s that? Sorry you missed it? I feel sorry for your too. This show could run every night down on International Drive if the team were so inclined. I don’t remember how much of Sleuths Dinner Theatre is improvised, maybe I’ll have to go back and do some post-game research. So far, the closest things I’ve seen to this level of story plus improvisation in such a long form are The Adventurer’s Club at Pleasure Island, which I would consider a distant script-heavy cousin of Muder We Wrote (all the endings are decided, most of the jokes and songs are repeated, but the cast is always changing), and SAK Comedy Lab’s The Early Show, which plays every other Friday at Midnight, and is completely improvised with no backstage magic, just the performers left to their own devices.
What makes these other productions around town the same or different from this show? In Murder, we the audience are all following this global discovery as we ourselves and the rest of the actors and around-stage hands and minds try to figure out the story. In regular improv or something more scripted, we either have a better or worse idea of where the ending is. We have an idea of how we think it could happen, and the several dozen people actually driving do as well, but there’s no way to know until the last possible moment when the killer reveals his or her secret and we have a collective pay-off. There’s lots more to say about what’s happening here and how they pulled off the format, but then this would be getting into research paper territory, and I’d need to start giving examples from other historic or contemporary works, and… well, we’re only blogging here!
I’ve never taken a theatre class in my life, and I graduated from UCF 4 years ago (almost to the day), but my biggest takeaway from this was a desire to enroll at Rollins under Dr. David Charles. You can tell everyone involved on this play was having such a great time, and the fact that people were coming back to watch a second, third, or even more showings is a testament to the fun and intrigue of this production, and the charm exuded by David and his cast. Congratulations to Megan Borkes, Ana Eligio, Joseph Bromfield, Chelsea Dygan, Erica Leas, Seth Strutman, Emily Smith, Roberto Pineda, Michael Neil Mastry, Danny Tuegel, Liz Weisstein, and Rob Yoho, along with all the other cast and crew, on an excellent run.
For Post’s Sake! April 23, 2008
Posted by Ryan in : Tech, News, Blogging, Orlando, Links, Drupal, Events, floridacreatives, Likemind.orl, OrlandoScene, Friends, Petentials, PopSci , add a commentFeeling like I haven’t blogged in a while, so here are some things that have happened.
I saw (and played a bit at) an awesome marathon show by marc. with a c. on Saturday at Stardust. I used to be in the band, and I remain a fan. Marc just released his latest album, Linda Lovelace for President, on Amazon MP3, official plastic + DVD due out this summer.
We had a super-awesome Florida Creatives Happy Hour last night - HUGE thanks to all the first-timers, and of course our repeat offenders. If you haven’t seen or registered for the new site yet, surf on over and create a group, get organized, or otherwise try to toss some useful information in there.
Went to an inaugural Refresh Central Florida and Orlando PHP group (seperately). Refresh may or may not be the “tech association” that everyone has been hububbing about - there was talk of turning it into a “United Arts for Geeks”, supporting local groups and individuals. Actually, I was thinking of using United Arts as a channel to have a Florida Creatives professional grant that gets specified in all the same ways the regular UA grants go, just sponsored by us.
Things have been going gangbusters for pet dating site Petentials.com in the last few weeks our US ranking for Alexa is hovering around 100K (we’re more like 400K globally). We’re currently on the second page of Google for “Internet Pets”, but not too high for “pet dating”, hence the googlebombing you may or may not want to participate in… ha!
We’re planning a downtown Orlando photowalk as part of an episode for OrlandoScene.TV - this will be either May 10th or 11th, barring weather, number of RSVPs and other factors. Bring your SLR and your eyes. We’ll be doing interviews with photographers and linking to photosets and whatnot. The idea is to get a little co-promotion on, and get a hold of some much-needed production stills for Orlando Scene. In the AXIS Mag article, well, globe with a network cable… yikes.
Did I mention the kick-ass Drupal meetup we had last week? That was a fun time. I signed up to talk about Drupal Theming with Zen and… I think Views sometime this summer, but I know for certain that our next meetup will be held May 17th in Maitland. Check the Florida Drupal Group page for more info.
Ah, let’s not forget Likemind - we ARE still doing that - now we’re back at Panera Bread by Lake Eola. The next one of those should be May 16th. I have a picture of that somewhere… check the Ryan Price and the Media feed for those bonus Flickr pics you get in there from time to time.
I’m sure I’m missing lots and lots and lots. I have been SO busy lately.
BTW, over at Bonnier (the makers of PopSci) we’re hiring a MySQL Admin. If you are an experienced database administrator, or you have several years of experience with MySQL, send us an email.
P.S. I almost forgot! If you like the movie Clue, Improv Comedy, theatre, mystery, games, or if you’re my friend then you MUST MUST go and see “Murder We Wrote” over at Rollins College this weekend. YOU WILL THANK ME.
Blogging Fringe 2008 April 15, 2008
Posted by Ryan in : Site News, Blogging, Podcasts, Orlando, Events, Trends, Web Sites, Contributors, OrlandoScene, open source , 2 commentsMy Friends,
As you all know, I’ve done this Blogging Fringe thing for the past two years. Sadly, this year looks like I’ll be pulled in more directions than ever before. I’ve been up until 2AM every night for weeks on end and I’m not sure when this will stop.
At the same time, I really love the opportunities the Fringe Festival presents to show off some great groups in Orlando and Internationally, and introduce the world to our potential.
At this point I have received dozens of press releases from faithful producers who would love a mention on the blog. I’d love to contact them, conduct interviews, post them to the site, get everyone excited and oh so much more, but that’s not going to happen.
Some of you have contributed time to this project before, others are simply friends, but you are all tied to the theatre community and you have proven your interest in making our community something special.
My plan for Blogging Fringe this year is to write a small number of posts on my personal blog and have them automatically re-posted to BloggingFringe.com, and I’m going to open that up to everyone in the world. All the content on the site will be release under a Creative Commons license, meaning anyone will be free to re-post and re-mix the work in any medium for non-commercial purposes This includes all archived content on the site as well.
Getting your content posted is simple. We’ll agree on a keyword, something like “bloggingfringe”, or “Orlando Fringe”, something you will only write on your blog if you’d like the content to be seen, and those posts will be re-posted with a link back to your blog. An example of this is on Liberatr.net where all the posts link to the original home instead of inside the site.
This project has never been about my own personal gain - I’ve sunk hundreds (thousands?) of dollars of my money into creating an environment for patrons and artists to have a conversation, but I believe I’ve fallen short of the mark up until now. Beth will be the first person to say that the Fringe website is not the place she’d like this conversation to happen - that’s one great thing about a site like ours.
All the editorial content on Blogging Fringe - the reviews, videos, audio podcasts, will no longer be called Blogging Fringe, but instead Ryan Price Media, Orlando Scene TV and Florida Creatives. These three websites will just be other first-class citizens of the community like anyone else in the world. If I end up being too busy to post many videos, podcasts or blogs, that will show, because they’ll be lost in the ocean of posts created by the blogging Fringe Faithful.
If I have to I’ll paint the administrator password to Blogging Fringe on a canvas and submit the artwork to Visual Fringe. That’s how open this should be. Anna, what’s the entry fee again?
More news on exactly how to get your blogs re-posted to a public, highly visible website for free coming soon. I hope the Fringe itself, the Orlando Weekly, Elizabeth Maupin, Orlando Arts Blog and others will be proud to include their blogs in the list, because the point is visibility, not exclusivity.
The contents of this email are posted at bloggingfringe.com/2008/04/15/blogging-fringe-2008/ in order to make this information as public as I possibly can. If you’d like to contribute, you can start by posting a link to your blog in the comments! All serious submissions (and some not so serious) will be accepted.
Peace,
Ryan Price
321-441-3964
BloggingFringe.com
FloridaCreatives.com
OrlandoScene.TV
BarCampOrlando IZEA Geekout Party April 7, 2008
Posted by Ryan in : Tech, Podcasts, Orlando, Links, Events, Video, Beer, floridacreatives, Entrepreneurship, photos, Contributors, OrlandoScene, BarCamp, Social Media Events , 1 comment so farThis was how I spend 90% of the time at the IZEA GeekOut Party - talking to Tara Lamberson and Dan Kinchen about a Central Florida Tech Association, or something like it.
Thanks to Ted Murphy for throwing the party - we hope to see you on the 21st for Florida Creatives. Also thanks to Adam Teece for hosting the podcasts.
Also appearing in this video: Ted Murphy, Gregg Pollack and a widdle baby
See more videos by Adam at the GeekOut
What every small town local bookstore should do April 1, 2008
Posted by Ryan in : Markteting, HowTo, Video, Film, Shopping, Trends, Books, Travel, Contributors, OrlandoScene, Teaching, open source, Branding, Storytelling, Love , 2 commentsI jsut finished reading Rent Girl by Michelle Tea. It’s a neat little book - half novella and half graphic novel. There are some beautiful illustrations by Laurenn McCubbin in there that were a big reason for my picking up the book in the first place - it just drew you right in, you wanted to know what was up with this young girl from Boston and why she was into being a hooker in the first place - and the back of the book says something about her quitting, but still needing to pay the bills? I’m there.
However Michelle Tea and this book are not the subject of this blog. At least, not directly.
I picked up this indy book at an indy book shop - I was on vacation, visiting Tempe, Arizona, walking to Trader Joe’s and Whole Foods, hiking the Grand Canyon, getting yummy sandwiches from the co-op and drinking local beer. And next to the Trader Joe’s in the adobe-colored shopping center (really, they all were) was this little book store, Changing Hands.
Changing Hands Bookstore, Tempe Arizona, corner of McClintock and Guadalupe. There was a café, I think, and there was a section up front with fun games - the kinds of stuff you’d see on the bookshelves of Barnes and Noble next year once they hit critical mass. Like all indy book shops, there was a table near the customer service desk with eye-catching books, new arrivals, and the ever-present signed-or-to-be-signed books. And here was Rent Girl. I had spent my time there checking out art books - graphic novels, collections of illustrations, and a couple of re-printed sketchbooks. I always love looking at stuff like that, but I don’t ever know what I would do with it. Then there was this illustrated storybook, but with naked girls and lesbianism and drug dealing.
I only read a few pages on the plane, it was too naughty. I actually couldn’t wrap my head around this book until recently, somehow I feel that by absorbing some women’s media I can try to understand the industry a bit better - things aimed at guys are too easy to understand, low hanging fruit - women’s music, film and books are another beast.
But I digress. I want to plant a seed at Changing Hands in Tempe and Urban Think in Orlando and the Bookmine in Jacksonville, and all the other places where you feel proud buying a naughty graphic novel. This advice isn’t exactly ground-shaking, but I think it makes sense:
Every small town book shop should:
- Print their own books.
- Teach classes about how to print your own books.
- Sell said hand-made and self-published books.
- Sell books by local authors on the internet.
- Show and sell art on the walls.
- Have free and open wi-fi.
- Record video/audio podcasts with visiting authors.
- Have a space in-store and online for customers to have a conversation, either about books or what happened on last night’s LOST.
- Be a place where you want to come to read a book.
- Be a place where you would hang out with your friends.
- Be the first place you want to visit when you get off of work.
- Have space for local groups to hold meetings.
In London I saw a store that only sells Chess and Bridge supplies. They’ve got the largest selection of that stuff you’ve ever seen - no big box store could compete. And on the same block is a store that only sells Flutes. I’m told there’s a store on the other side of the river that only sells French Horns. Granted, in a big city there is a need for places that specialized, but I think even a small town book store can take some tips from these places.
I saw another place that was a grocery, bookstore, gift shop and restaurant all in one. They wouldn’t let me take pictures in there, it was so unique. They press their own olive oil.
In a certain way, Stardust Video & Coffee here in Orlando has achieved so much of what’s on my list, but the utility of the store, renting movies, was not lucrative enough for them, so they opened up to being more cafe-and-performance-space than video rental space. They’ve recently added a second stage with a strict “no dry-humping” policy, and they also sell hard liquor in addition to their amazing selection of beers, decent wine, tea, coffee, baked goods and original food.
I suppose if there was a local printer, they could achieve something similar without needing to do the actual printing themselves, but I guess that’s part of the point of the bookstore, yes?
As a “video and coffee” establishment, I don’t see where Stardust is the last word on video other than the selection, but I always felt like I wasn’t smart enough to rent there, that the right to rent a film was reserved for someone with a more cultured taste than I. However, the Thursday night Broken Speech Poetry Slam or the local rock shows they have are completely accessible, and I’ve played drums on stage at Stardust many times. Maybe that’s just partly attributed to my training as a musician, but why do I feel I’m below the film?
I guess I’m trying to encourage these book shops to become the Third Place that we are all craving here in Orlando right now. In the land of corporate coffee, the local coffee shop has evolved, mostly in order to survive. I think the local bookstore has a few more steps to take before they’re all grown up.
Which bookstores have you noticed fitting into their niche?
…continued…
This is an old meme I found via Tara Hunt and Pinko Marketing. I’ve been trying to describe local media (or at least the goals of the media I’ve been trying to produce) and what’s supposed to be for sale at Petentials and similar sites. The point isn’t to sell 24,000 of an item priced $1 but 1,000 of an item priced $24, let’s say.
Boutique (from my mac dictionary): French, literally ‘small shop,’ via Latin from Greek apothēkē ‘storehouse.’ Compare with bodega .
Some people are getting my reference to boutique mixed up with luxury brands. Personally, I wouldn’t be caught dead with Louis Vuitton bag and I’m sure most Boutiquers wouldn’t be either. The difference, as the diagram suggests (and there are many more differences than I quickly plotted in this image) is the motivations for buying. I said, “Bought for connection” because, as Sanford commented in the previous posts comment section:
“People go out of their way to purchase certain goods - like moleskine notebooks - or buy cheese from specific vendors because it broadcasts something about who they are. This statement can be personal/internal, shared with a small audience…”
The “small shop” concept is the feeling I got at Villandry in London - it was right in the heart of downtown, near the international embassy district, but instead of being generic, they were hyper-specialized. It was the kind of place you’d bring your aunts and uncles who were visiting town, to show off the awesome places that can grown up in your backyard, and they’d sit back and go “I would never buy anything in here, but I’m in awe of the place.” That’s how I feel at Stardust, that’s likely how some folks feel in the front room at Dandelion Communitea, or the co-op area at Infusion Tea in College Park. What does it all mean? How did these people come to create this art, or this custom stationery, or eco-friendly teacups, or press their own olive oil? Why are there hundreds of movies I’ve never heard of, and how in the hell can they organize them by country and director instead of genre? Who does that?
Boutiques do that. The perfect local bookstore would do that.
Take a look at people who use open source software, you’ll find the same aesthetic. Hand-made, personalized, specific, and powerful in the hands of a well-informed user, but you don’t need to be the guy who wrote it to use it or change it. You think there should be a French translation? That’s up to you. A sixth checkbox? Hack it in, contribute it to the repository. Make this the best tool for you, and therefore the best tool for folks who know where to look.
I could go on all night. Maybe I’ll go on this weekend at BarCamp. But I don’t title it “indy bookstore”. What is it?
BarCampOrlando Downtown April 5th and 6th, 10AM - 6PM
Posted by Ryan in : Tech, Podcasts, Orlando, SEO, Music, Links, Events, Video, Coworking, Trends, Standards, floridacreatives, mashups, Graphics, OrlandoScene, Teaching, open source, BarCamp, PodCamp, Storytelling, phone, Web Services, Social Media Events, Social Networking, Programming , add a commentBarCamp Orlando is a weekend for all types of creative folks to come together and share with each other. The event is dubbed an “unconference”, a format which derives power from the people instead of the event organizers or the presenters. Everyone has an equal opportunity to get on stage and speak, teach or lead a discussion, playing off of the idea that at any given conference, the people in the audience have more knowledge collectively than the presenter(s) on stage.
This second installment of BarCamp will be held over 2 days, Saturday and Sunday, April 5th and 6th, in downtown Orlando at the Wall Street complex, from 10AM - 6PM each day. Registration is free, and a registration promises a shirt and lunch on the sponsors of BarCamp, businesses who are passionate about the technology and media communities of Central Florida.
Saturday is the designated “Dev Day”, playing host to everything from web programming to robot building and video game development and everything in between. iPhone hackers, guys with soldering irons, the latest technologies, and plenty that haven’t been realized yet. Every 30 minutes, both venues will have a different talk going on, so if you’re feeling lost in the jargon, apply the “rule of 2 feet” and check out what’s happening in the other room!
Sunday is dubbed “Media Day”, and is the place for storytellers, journalists, writers, designers, filmmakers, musicians, 2D and 3D artists, podcasters, bloggers and social networkers to show off their work, share their tricks or talk about the state of the industry. From 12 to 1 we will be talking about the “Past, Present and Future of Media in Central Florida”, hoping to give our community a sense of our story, and where we’re headed.
Registration is free, and the event runs from 10AM - 6PM both days with a lunch break at 1PM. The event will be housed in Slingapour’s and One-Eyed-Jack’s, with Wall St Cantina acting as our “hallway”. There will be projectors and microphones, chairs and a space to speak. All you have to do is write your name on the whiteboard and you get 20-25 minutes to share your passions with a group of energetic, engaged geeks and creatives. I would not use the words “captive audience” to describe the BarCamp crowd, because they all want to get involved.
Visit www.barcamporlando.org today and register for Dev Day, Media Day or both days. Wall Street Plaza is at 18 Wall Street Plaza, Orlando, FL 32801 - barcamporlando.org/where has a map to the venue and information about parking.
Will Your Subscribers Miss You? February 23, 2008
Posted by Ryan in : Tech, Site News, Markteting, Podcasts, Reviews, OrlandoScene, Love , add a commentPunk Marketing: Get Off Your Ass and Join the Revolution is a super-fantastic book by Richard Laermer and Mark Simmons. I saw it while strolling through the business section at a Books-A-Million and immediately fell in love with the artwork and the aesthetic of the whole book. I’m not exactly the target audience for this book, but considering that most of the media I consume is not about marketing explicitly, it was nice to see so much new millenium marketing material in the same place.

I also downloaded the audio appendix from Audible - Punk Marketing Manifesto: The Arguments (Unabridged) (the Amazon link for this isn’t working right now, but I’m including it so I don’t have to go back later). Both the book and this audio conversation about the book do a great job of setting up the idea that there is a different kind of marketer in the world: the one who understands that people are smart, who uses his day-to-day experiences to construct messages, who is constantly revising his mission. They even left Article #15 of their manifesto as a fill-in-the-blank for the readers of the book. That makes me feel like I belong to a community because I’m in the punk set now.
Today as I was looking over their recent blogs, I noticed this article about an ad campaign where they told customers the whopper was no longer on the menu, or gave them Big Macs or Wendy’s burgers instead, and it got me thinking
New Coke + 22 years = Whopper Freakout
I love the fact they used what happened to Coke in 1985 to create a whopper of an idea, demonstrating in the most entertaining way possible how BK customers really feel about their Whoppers (if you see what I mean).
Even though I haven’t had one in months, if went to Burger King and you told me the Whoppers were gone, I’d be moved to start a riot with the people in the dining room. They can’t get rid of the Whopper! It’s an American institution!
Right?
Then I started thinking about when this happens with media. This is the principle that LOST is built upon - right when you get so attached to the story that there’s no possible way you can get to tomorrow without knowing what happens next, they end the episode (and sometimes go on a 5-week hiatus for Christmas, but they fixed that for Season 4). The worst example of this is Joss Whedon’s Firely, which we learned to love on DVD, only to find out we could never have any more. It’s like ordering an endangered species on the menu of a restaurant.
What about the independent media? Have there been times in my life when I was heartbroken about a podcast’s cancellation, or a blogger’s retirement?
When Amanda left Rocketboom, it was only a matter of time before my curiosity about “How well can they do this show without her?” was satisfied and I stopped subscribing. When my friend Emily moved to another city, the experience I was so in love with, that of creating media, was taken away from me.
I’m certainly in love with the creation process, but are my readers and listeners and viewers in love with me? Have I given them the ability to properly let me know they are? What would happen if I removed all of the permalinks? Would our lives be different if the moment of serendipity, when you find someone else operating on you wavelength, was stifled?
I’m really wondering what I’m going to do with Blogging Fringe this year. Last May, I was completely ready to dump my pocket change into it and get more entrenched in the Fringe community, try to figure out how to afford touring, make it an international experience. Then my dream swelled a little and I started thinking about schemes that would bring a much broader group into an I-love-this situation not just with a 2-week slice of the year, but with every day in a new city. Since then, Orlando Scene TV has proven the possibility of fanning the flames of someone who already possesses the spark of inspiration.
This is what I learned today - maybe for the second or third time - my content (at least in my estimation) is for those who are looking, not those I am looking for. My goals are often stated like I can show this product to anyone and be so confident in the message or the subject matter that they will have no choice but to fall in love. That’s not the kind of media I produce. Maybe that’s not the kind any of us are producing.
I’m broke, I’ve got a job I am in love with that doesn’t pay me, I live where I love and I have people I love all around me. But I think I need to deprive myself of a few of these local comforts in order to learn something about myself, or just to find a way to make money.












