Before you get too far into your creative endeavor, stop and think about why you got into this in the first place. Creating a Mission statement can tell you why, but should not tell you how, when or how much, but a Vision statement can. Arnold, Cyrano and Kermit can help too.
While I was at DrupalCon DC I went to a session about how to give a presentation. Emma Jane Hogbin had a slide where she was talking about different presentation styles, and she brought up "Selena talks dead chickens". With some creative googling, I discovered that the presentation was from Ignite Portland, and that someone had videotaped it.