While I haven't ever read Made to Stick: Why Some Ideas Survive and Others Die, I recognize the book as a brand around the idea of these "sticky" concepts.
Whenever I write something, from tweets to blog posts, I re-post it to Facebook. My 900-or-so friends are very inclined to comment and reply there. Many of these friends are from the "real" world, but several are not. Most of the people who comment, I notice, are those whom I have met.
I have tried reading books on my computer screen before, and I have been disappointed. Mostly, I have realized that scrolling sucks. Given that I have already paid to download a few technical books as PDF, I needed a reader that could make the PDF experience easier than Preview or Adobe.
There was a big discussion last week on my local geeky mailing list that started because of a mention that local TV stations may stop broadcasting over-the-air for free.
From Yahoo News:
The recession has squeezed advertising further, forcing broadcasters to accelerate their push for new revenue to pay for programming.
The parent company of my old employers have hired a design firm to create a concept of an ideal electronic magazine reader.
I recently moved several gigabytes of audio podcast files off of my server into the cloud. Amazon S3 is a simple and cost-effective way to reliably and quickly distribute files like podcasts to a large audience.
Check out this slideshow by Robert Douglass at a recent conference in Europe. Pretty heavy on the Acquia love, but a nice overview of some ways large companies are rolling out dozens of sites and micro-sites to as many different audiences with Drupal.
Where do I even begin?
First of all, I must preface that the Drupal Community is without a doubt one of the best open source communities. (meaning: most open, most likely to share code, experience and best practices, most innovative, most forward-thinking, least likely to "chase the bunny", most likely to be the bunny, and most likely to create tons of venture-backed companies in the next few years)