Commanding Chaos for Coworking, Open Source and Creative Communities

Will Your Subscribers Miss You?

Sat, 02/23/2008 - 10:44 -- rprice

Punk Marketing: Get Off Your Ass and Join the Revolution is a super-fantastic book by Richard Laermer and Mark Simmons. I saw it while strolling through the business section at a Books-A-Million and immediately fell in love with the artwork and the aesthetic of the whole book. I'm not exactly the target audience for this book, but considering that most of the media I consume is not about marketing explicitly, it was nice to see so much new millenium marketing material in the same place.

I also downloaded the audio appendix from Audible - Punk Marketing Manifesto: The Arguments (Unabridged) (the Amazon link for this isn't working right now, but I'm including it so I don't have to go back later). Both the book and this audio conversation about the book do a great job of setting up the idea that there is a different kind of marketer in the world: the one who understands that people are smart, who uses his day-to-day experiences to construct messages, who is constantly revising his mission. They even left Article #15 of their manifesto as a fill-in-the-blank for the readers of the book. That makes me feel like I belong to a community because I'm in the punk set now.

Today as I was looking over their recent blogs, I noticed this article about an ad campaign where they told customers the whopper was no longer on the menu, or gave them Big Macs or Wendy's burgers instead, and it got me thinking

New Coke + 22 years = Whopper Freakout
I love the fact they used what happened to Coke in 1985 to create a whopper of an idea, demonstrating in the most entertaining way possible how BK customers really feel about their Whoppers (if you see what I mean).

Even though I haven't had one in months, if went to Burger King and you told me the Whoppers were gone, I'd be moved to start a riot with the people in the dining room. They can't get rid of the Whopper! It's an American institution!

Right?

Then I started thinking about when this happens with media. This is the principle that LOST is built upon - right when you get so attached to the story that there's no possible way you can get to tomorrow without knowing what happens next, they end the episode (and sometimes go on a 5-week hiatus for Christmas, but they fixed that for Season 4). The worst example of this is Joss Whedon's Firely, which we learned to love on DVD, only to find out we could never have any more. It's like ordering an endangered species on the menu of a restaurant.

What about the independent media? Have there been times in my life when I was heartbroken about a podcast's cancellation, or a blogger's retirement?

When Amanda left Rocketboom, it was only a matter of time before my curiosity about "How well can they do this show without her?" was satisfied and I stopped subscribing. When my friend Emily moved to another city, the experience I was so in love with, that of creating media, was taken away from me.

I'm certainly in love with the creation process, but are my readers and listeners and viewers in love with me? Have I given them the ability to properly let me know they are? What would happen if I removed all of the permalinks? Would our lives be different if the moment of serendipity, when you find someone else operating on you wavelength, was stifled?

I'm really wondering what I'm going to do with Blogging Fringe this year. Last May, I was completely ready to dump my pocket change into it and get more entrenched in the Fringe community, try to figure out how to afford touring, make it an international experience. Then my dream swelled a little and I started thinking about schemes that would bring a much broader group into an I-love-this situation not just with a 2-week slice of the year, but with every day in a new city. Since then, Orlando Scene TV has proven the possibility of fanning the flames of someone who already possesses the spark of inspiration.

This is what I learned today - maybe for the second or third time - my content (at least in my estimation) is for those who are looking, not those I am looking for. My goals are often stated like I can show this product to anyone and be so confident in the message or the subject matter that they will have no choice but to fall in love. That's not the kind of media I produce. Maybe that's not the kind any of us are producing.

I'm broke, I've got a job I am in love with that doesn't pay me, I live where I love and I have people I love all around me. But I think I need to deprive myself of a few of these local comforts in order to learn something about myself, or just to find a way to make money.

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What's your interest in distributed social networking?

Sat, 02/23/2008 - 06:36 -- rprice

After watching Chris Messina's existential DiSo Interview, I decided to go check out a bit more about the distributed social networking stuff Chris and Steve Ivy have been working on - there are 160+ people on the mailing list now, and hundreds of threads.

Here's a little bit about the DiSo Project:

Social networks are becoming more open, more interconnected, and more distributed. Many of us in the web creation world are embracing and promoting web standards - both client-side and server-side. Microformats, standard apis, and open-source software are key building blocks of these technologies. This model can be described as having three sides/legs/arms/spokes - pick your connection: Information, Identity, and Interaction.

DiSo (dee • zoh) is an umbrella project for a group of open source implementations of these distributed social networking concepts. or as Chris puts it: “to build a social network with its skin inside out”.

Our first target is Wordpress, bootstrapping on existing work and building out from there.
So what does that mean?

We’re building Wordpress plugins that implement or build on:

* Microformats like XFN, hCard, XOXO — wp-contactlist, wp-profiles
* OpenID — wp-contactlist, wp-openid-server
* OAuth
* …and others

They also ask you to state a reason for wanting to join the mailing list, which I've copied here:

I am a big fan of microformats and distributed, semantic applications. I work for a social network that's a little bit different because we're mapping the relationships between animals. It gets even more interesting there, because some animals live together, some animals play together, some share parents, and then they all have one or more people who take care of them. It's been difficult for us to take open source software and shoehorn the relationships into it, and what that means as far as a user experience goes.

One funny thing is the idea of your "active pet" or active profile - if a person can create multiple resumes, one for film jobs and one for programming jobs, for example, then maybe this idea of having multiple profiles is important. The people you play poker with on the weekends might not want to be notified when you update the work blog - others will.

So there's another layer. If someone subscribes to your updates, can they subscribe to a subset of those, so as not to get loads of BACN in their activity stream reader?

I think about these things.

If you haven't seen it, check out that weird animal social network.

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Social Media Café London

Tue, 02/19/2008 - 04:12 -- rprice

My last Friday in London was the cause for Likemind London and (directly across the street, 5 minutes after) Social Media Café. I'm pretty sure the idea is to eventually own a physical piece of "IRL" space - this goes beyond coworking - London has several coworking spaces already. We're talking a place for social media nerds or pros, however they choose to label themselves, to get together and talk. Now taking place every Friday Morning near London's glitzy West End, behind the theatre where you can see "Spamalot".

Don't believe me? Here's a video by Mike Atherton (sizemore).

Here's a bit from Lloyd Davis, the organizer, on Social Media Café as Platform:

“What I want to create is a platform that enables people to create value for themselves.”

The inspiration for this comes from the tech world - CP/M & MS-DOS, the IBM PC, the Internet, the Web, Amazon Marketplace, Craigslist, Ebay, Facebook - what they all have in common is that no matter how they get paid for or how they’re organised, or whether or not they make money for their inventors, they have also given other people the opportunity to create new relationships, markets and businesses that weren’t possible before

Also met some cool peeps there, they'll be showing up in the blogroll on the left sidebar soon, and probably the daily Ma.gnolia summary in the RSS as well.

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Some People

Mon, 02/18/2008 - 17:37 -- rprice

Some people are weird.

Some people send me emails and IMs late at night on the day after I got back from England. ::YAWN:: just writing the word yawn makes me yawn and then I feel even more tired. Still, I have something going on in my head that prevents me from going to bed until I pay them some attention. Inbox zero, or something like that, right?

Some people are warm, and pleasant to talk to, but still email me late at night on the day after I got back from England.

Some people ask me questions about Drupal stuff, then I try to answer them, but I second guess myself, because of all the yawning and tiredness. These people email me late at night on the day after I got back from England.

Some people make films about scientists who turn themselves into dogs, and comment on my blog about TurnHere late at night on the day after I got back from England.

Some people work on social networking sites... for animals.

I bear these people no ill will.

Some people are weird.

I think I belong to the group of some people. I just need to sleep.

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Fox News, tell me why you suck so bad? Steve Novick, the beer-drinking hook-handed politician

Mon, 02/11/2008 - 06:28 -- rprice

My dad watches Fox News, and I am personally embarrassed for him. He says they provide a "balanced" view of things, but I feel like I understand media, and it's my opinion that they don't really say anything, but really everything they're saying is just designed to keep you from changing the channel. Take this YouTube clip from Red Eye as an example.

They start with a good idea: let's do a news show in a bar with no green room, no makeup and really short segments. Sounds good so far. Here are several problems with the show:

  1. Short segments? Put them on YouTube. This one was uploaded by a Novick supporter
  2. You had a politician on your show and said many times you had no idea what his platform was, and when he tried to tell you, he was interrupted and told to make funny jokes.
  3. The first line of this video claims you've got "too much news", but you spent the whole time talking about the beer in the commercial and the fact that Steve Novick has a hook for a hand. Surely there are better ways to fill 3 minutes.
  4. I feel that by speaking in a raised tone of voice (like every commentator on the Fox News channel), you're trying to make me feel stupid, like what you're saying is so important that I should keep your station on in the background all day, because otherwise I might miss your half of the story.

Fox News, you make me very glad that I don't own a television.

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The Second Click and Lijit Search Wijits

Mon, 02/11/2008 - 01:28 -- rprice

If you haven't noticed the lovely Lijit search wijit on the left sidebar here, please leave your feed reader and come check it out. This is a very interesting concept to me - they're taking the Google Personalized Search tools and providing a very user-friendly (and statistical) interface to the tool. A mash-up with a business model? Amazing. I've also read on their blog that they're going to start tracking comments on your sites as well and I suppose integrating that with the other statistics and search metrics you're already getting. Good times.

Also on the Lijit blog, I read about a new coined phrase, or meme, or whatever - The Second Click.

At Lijit we know from watching reader behavior on our publishers’ sites that a huge percentage (33%-50%) of readers come from horizontal search...

We also know that the normal behavior of one of these readers is to read the article that Google referenced and then hit the back button. Reader gone, moment lost, second click wasted.

This is precisely why the Lijit Re-Search feature was added to the Lijit Search Wijit. When you have this feature turned on, Lijit hooks the reader into staying for a third click and beyond. Bottom line, you only get one click to keep to your readers around – do the most you can to mine that opportunity.

The easiest way to see this re-search capability in action is to perform a search. Search for "Second Click" - you should come right back to this article. Also, there's a fun tag-cloud view of the most popular search terms. This really helps - according to my stats, I've had 173 re-searches in the last week, and I the fact that the commonly searched links are right there is responsible.

In the "real world", the Second Click has been coming up because of an announcement by Google to compete with Wikipedia. In the fallout from this announcement, there was some speculation and dot-connecting going on specifically about "The Fight For The Second Click".

Wikipedia is clearly dominating Second Click traffic right now. There are also plenty of folks chasing down second click property - social networks, Mahalo, review sites, anything with the word "social" in the description, really. We've certainly reached the point to start developing the second click strategy at Petentials. Even my two biggest and most sellable ideas right now are all about the second click, but that's not how I would have characterized them until I knew about this meme.

It's not enough to just have the blog anymore - I've made a point to actively attract second clicks on sites like OrlandoScene.TV (home page, also on posts) and Orlando Video (also see a post), for example. The "most recent" only really helps if you're on the 11th or earlier post, but there's a nice wordpress plugin called related posts I've installed all over the place. It requires one line of database massaging, but it's easy and worth it. I'm not positive of how often it works, but as i have several blogs to track, throwing in some click-tracking would be very much worth it.

(side note) For Lijit, I've suggested that instead of most popular searches, they should have options for most recent or recently popular, and I think they're rolling it out soon. Lijit's customer relations are amazing. I was personally greeted by Kevin Hawkins, who actually took a few minutes to read my blog and personalise my welcome letter. This was a huge ego boost, especially from a blogger's perspective. I'm always saying - simply acknowledging someone's work is the biggest compliment you can pay a media producer.

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OLPC and other Sub-Notebooks as a Weapon for African Cyber-Crime? Nope.

Thu, 02/07/2008 - 22:24 -- rprice

OLPC As I was sitting in a café here in London yesterday, I picked up the Guardian's Thursday Technology Section and saw this rather large story a few pages in - there is a picture of some cute African kids with XO laptops, but the headline read Crime fears as cheap PCs head for Africa

Initiatives such as the OLPC and the Classmate are intended to help bridge the digital divide. But security experts warn that there could be an unforeseen negative effect.

"There is the possibility of creating the largest botnet in the world," says Yuval Ben-Ithak of Finjan, a computer security company. This view is borne out by a recent report by F-Secure identifying Africa as one of the emerging cybercrime threats.

Sidebar: The tinyurl link was printed in the paper, but the original URL was way too long and difficult - these British kids understand how to use the tools. Hopefully, the service is letting them track how many people actually type in the URL so they can understand conversion rates? PLZ?

As to the connection with OLPC, that was completely the reporter's doing. I skimmed through the report, and there was no mention of cheap laptops. Example:

Mikko Hypponen, chief research officer at F-Secure, believes malware creation hotspots are defined by a number of socio-economic causes – particularly in terms of job opportunities.

"Within the last few years, Internet take-up in emerging markets has been phenomenal. For example, Brazil now has over two million Internet users," says Hypponen. "And coincidentally, since 2003, computer crime has really taken off in Brazil, China and the former Soviet countries."

"The trend is expected to continue and spread into areas such as Africa, India and Central America," predicts Hypponen. "This is partly due to the limited IT job prospects in these markets. People are developing sophisticated computer skills, but have limited opportunities to profit from them legally."

But the OLPC security guy they talked to, Ivan Krstic, easily squashed the possibility of OLPC's default software having any possibility of easily becoming a botnet. The reporter then counters that OLPC's are supposed to be able to run Windows XP, and that's not secure - BUT XP is like 7 years old now, and I think the number of vulnerabilities and possible back doors has been addressed so many times that new exploits will be fewer and farther between.

The problem is interesting, but in my opinion not believable. I'd like to get Erik Hersman on the phone to talk about it, but he appears to be out of the country right now as well, so I guess it has to wait.

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One Grain of Rice for everyone in North and South America

Tue, 02/05/2008 - 04:32 -- rprice


Vlog: Mark Frauenfelder - Rice Demographics - Boing Boing TV

one grain of rice for every person in the Americas there, arranged in categorized piles: the number of people who eat at McDonalds every day; the number of millionaires in the United States; the number of Billionaires; the number of people in South America who live on less than $2 a day, etc..

It was an exhibit by the London-based theatre company Stan's Cafe, called "Of All the People In The World: The Americas." They created it to help people understand hard-to-visualize statistics, such as the number of people who live in gated communities in the United States, the number of people who have been killed by tasers, and the number of people with AIDS in sub-Saharan Africa.

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