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Viral Marketing that Works

Tue, 10/11/2005 - 08:05 -- rprice

If you haven't yet visited Carlton Draught's Big Ad Website, you should check it out. You will be asked to trust a Java Applet that helps play the ad in full screen. Then you see thousands of people in colored robes running across an Australian valley a la Lord of the Rings. People in primarily yellow robes led by a man on horseback running toward another group of people mostly in red robes. At least hundreds of people are really there in the camera shot. I don't doubt that computer graphics was used at some point to fill in the rest.

Gallery 2 Released

Wed, 09/21/2005 - 21:19 -- rprice

Gallery 2 has been the topic of most news on gallery.menalto.com for a number of months now. The new version of this widely used web-based photo gallery software has introduced several radical changes. The most interesting is use of a database to serve images, completely hiding the location of photos from all users of the gallery, while still allowing access to these images via gallery-specific URLs.

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iPod Nano vs. McDonalds

Tue, 09/20/2005 - 19:46 -- rprice

This topic was broight to my mind by Paul Colligan and Alex Mandossian of Marketing Online Live, two guys that have a Podcast related to their Marketing Online magazine.

iPods aside, ask anyone in the business or marketing world, 'What business is McDonald's in?', and they will reply, 'Real Estate'. Most people will say, 'I thought they sold hamburgers and plastic toys and... fruit.' Oh no, my unknowing friend, think about it:

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Google AdSense for RSS and Atom Feeds

Sun, 09/18/2005 - 12:33 -- rprice

I read this news just a few days ago, and it seems like old news, but it is a viable topic for discussion. Google is obviously big daddy here, but other companies have been putting ads in feeds for quite some time now. Should feeds contain advertising? Is it profitable? Viable? Who benfits?

Posted from eWeek.com (May 17, 2005):

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